HIPP HEALTH × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Hipp Health.

Faaez, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Hipp Health is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US ABA provider organization mapped, the 2,250 that look like your best customers, and three campaigns we'd run for Hipp Health in the next 30 days.

PREPARED FOR FAAEZ HAQ · SAN FRANCISCO, CALIFORNIA · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Hipp Health.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a fragmented software category ripe for consolidation, and a founding team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 1,400 to 2,300 more of your best customers?

You already have the dream ones: the ABA therapy practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,400 to 2,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
1,400 to 2,300ABA therapy practices that look exactly like them
Section 04 · Your market, sized

Every cell is a ABA therapy practice.

Every US ABA practice sits in a public dataset built from BACB certificant records, state health department licenses, and NPI registrations. We build the list from that, enrich the buyers, and time the sends to hiring surges and payer-renewal cycles.

US applied behavior analysis (ABA) provider organizationsYour sweet spot: 15 to 150 clinical staff (BCBAs + RBTs)In-market this quarter
0
US applied behavior analysis (ABA) provider organizations. BACB certificant/provider data cross-referenced with Census County Business Patterns, NAICS 621340.
~2,250
Sweet-spot practices
15 to 150 clinical staff
3
Buyer personas
Owner, Clinical Director, Billing Manager
~6,750
Relevant contacts
At 3 titles per practice
Sep to Dec
Evaluation window
Before Jan payer renewals
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 9,000 US ABA provider organizations and reach out when the right signal shows up, so Hipp Health is the first name a practice owner thinks of when practice management software comes up.

  • New practice location filedState health department licensing records show a second or third site opening.
  • BCBA or RBT hiring surgeLinkedIn and Indeed postings signal caseload growth outpacing current systems.
  • State Medicaid ABA rate changeState Medicaid bulletins show reimbursement shifts that strain manual billing.
  • Legacy EHR contract expiringState Medicaid vendor filings and RFPs list renewal dates for practice software.
  • New clinical director or owner hirePress releases and LinkedIn show leadership changes that reset the tech stack.
  • Conference attendanceAutism Speaks, APBA, and CASP rosters flag practices actively evaluating vendors.
09:14 · TODAY
Mid-size ABA practice (40 BCBAs) opens third location in Texas, files new NPI
→ NEW-LOCATION PLAY
YESTERDAY
Regional practice posts opening for Clinical Director, cites rapid caseload growth
→ HIRING-SURGE PLAY
MON
State Medicaid raises ABA reimbursement rate 8%, effective next quarter
→ RATE-CHANGE PLAY
YESTERDAY
Multi-site practice's legacy EHR contract expires at year end
→ RENEWAL PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~2,250 practices in your sweet spot: 15 to 150 clinical staff, owner and clinical director enriched from BACB and NPI records
AngleOne AI platform for scheduling, data collection, notes and billing instead of four disconnected tools
~2,250 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that mirror Hipp's ideal profile: multi-site, BCBA-led, scaling fast and drowning in manual data collection
AngleLead with the operational pain Hipp already solves: fewer late nights writing notes, faster claims
~1,600+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new location filed, BCBA hiring surge, Medicaid rate change, or legacy EHR contract expiring
AngleA one-to-one note written from the signal, sent the week it happens
~2,000 PER YEAR ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Faaez, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.